With this data protection declaration we would like to inform you about the type, scope and purpose of the processing of personal data (hereinafter also referred to as “data”). Personal data is all data that has a personal connection to you, e.g. E.g. name, address, email address or your user behavior. The data protection declaration applies to all data processing operations we carry out, both as part of our core activities and for the online media we maintain.

Processing of your data as part of the agency services we provide

We offer agency services. If you are our customer or business partner or are interested in our services, the type, scope and purpose of the processing of your data depends on the contractual or pre-contractual services between us. This includes conceptual and strategic consulting, software and design development and consulting and maintenance services in this area, planning and implementation of campaigns, IT and server administration as well as other consulting and training services. In this sense, the data we process includes all data that is or was provided by you for the purpose of using the contractual or pre-contractual services and that is required to process your request or the contract concluded between us. Unless otherwise stated in the further information in this data protection declaration, the processing of your data and its transfer to third parties is limited to the data necessary to answer your inquiries and/or to fulfill the contract concluded between you and us, to protect our rights and are necessary and appropriate to fulfill legal obligations. We will let you know what data is required for this before or as part of data collection. If we use third-party providers to provide our services, the data protection information of the respective third-party provider applies.

Affected data:

• Inventory data (e.g. names, addresses)
• Payment data (e.g. bank details, invoices)
• Contact details (e.g. email address, telephone number, postal address)
• Contract data (e.g. subject matter of the contract, duration of the contract)

Affected persons: customers, interested parties, business and contractual partners

Purpose of processing: Processing contractual services, communication and answering contact inquiries, office and organizational procedures

Legal basis: contract fulfillment and pre-contractual inquiries, Art. 6 Para. 1 lit. b GDPR, legal obligation, Art. 6 Para. 1 lit. c GDPR, legitimate interest, Art. 6 Para. 1 lit. f GDPR

Your rights under the GDPR

According to the GDPR, you are entitled to the following rights, which you can assert at any time with the person responsible named in Section 1 of this data protection declaration:

• Right to information: You have the right to request information from us about whether and what data we process about you.
• Right to rectification: You have the right to request that incorrect data be corrected or incomplete data be completed.
• Right to deletion: You have the right to request the deletion of your data.
• Right to restriction: In certain cases, you have the right to request that we only process your data to a limited extent.
• Right to data portability: You have the right to request that we transmit your data to you or another controller in a structured, commonly used and machine-readable format.
• Right to complain : You have the right to complain to a supervisory authority. The supervisory authority of your usual place of residence, your place of work or our company headquarters is responsible.

Right of withdrawal

You have the right to revoke your consent to data processing at any time.

Right to object

You have the right to object at any time to the processing of your data, which we base on our legitimate interest in accordance with Article 6 (1) (f) GDPR. If you exercise your right to object, we ask you to explain the reasons. We will then no longer process your personal data unless we can prove to you that compelling legitimate reasons for data processing outweigh your interests and rights.

Regardless of the above, you have the right to object at any time to the processing of your personal data for advertising and data analysis purposes.

Please send your objection to the contact address of the person responsible given above.

When do we delete your data?

We will delete your data if we no longer need it or if you tell us to do so. This means that – unless otherwise stated in the individual data protection information in this data protection declaration – we delete your data,

• if the purpose of data processing no longer exists and the respective legal basis specified in the individual data protection information no longer exists, for example.
  • after termination of the contractual or membership relationships existing between us (Art. 6 Para. 1 lit. a GDPR) or
  • after our legitimate interest in the further processing or storage of your data ceases (Art. 6 Para. 1 lit. f GDPR),
• if you make use of your right of withdrawal and there is no other legal basis for the processing within the meaning of Art. 6 Para. 1 lit. bf GDPR,
• if you exercise your right to object and there are no compelling reasons worthy of protection against deletion.

However, if we still need to retain (certain parts of) your data for other purposes, such as tax retention periods (usually 6 years for business correspondence or 10 years for booking documents) or the assertion, exercise or defense of legal claims arising from contractual obligations relationships (up to four years) are necessary or the data is needed to protect the rights of another natural or legal person, we will only delete (part of) your data after these periods have expired. However, until these deadlines expire, we limit the processing of this data to these purposes (fulfillment of retention obligations).

Cookies

Our website uses cookies. Cookies are small text files consisting of a series of numbers and letters that are stored and saved on the device you use. Cookies are primarily used to exchange information between the device you are using and our website. This includes, among other things, the language settings on a website, the login status or the location where a video was watched.

Two types of cookies are used when you visit our websites:

• Temporary cookies (session cookies): These store a so-called session ID, with which various requests from your browser can be assigned to the shared session. The session cookies are deleted when you log out or close your browser.
• Permanent cookies: Permanent cookies remain stored even after the browser is closed. This means our website recognizes your computer when you return to our website. These cookies store, for example, information about language settings or log-in information. These cookies can also be used to document and store your surfing behavior. This data may be used for statistical, marketing and personalization purposes.

In addition to the above classification, cookies can also be differentiated according to their purpose:

• Necessary cookies: These are cookies that are absolutely necessary for the operation of our website, to save logins or shopping carts for the duration of your session, or cookies that are set for security reasons.
• Statistics, marketing and personalization cookies: These are cookies that are used for analysis purposes or to measure reach. In particular, such “tracking” cookies can store information about search terms entered or the frequency of page views. In addition, the surfing behavior of an individual user (e.g. viewing certain content, using functions, etc.) can also be saved in a user profile. Such profiles are used to show users content that matches their potential interests. If we use services that store cookies on your device for statistical, marketing and personalization purposes, we will inform you about this separately in the following sections of our data protection declaration or when obtaining your consent.

Affected data:

• Usage data (e.g. access times, websites clicked on)
• Communication data (e.g. information about the device used, IP address).

Affected persons: Users of our online offerings

Purpose of processing: Displaying our website, ensuring the operation of our website, improving our website, communication and marketing

Legal basis:
Legitimate interest, Art. 6 Para. 1 lit. f GDPR
If we do not obtain your consent to set cookies, we base the processing of your data on our legitimate interest, the quality and user-friendliness of our website, in particular the content and to improve functions. You must use the security settings of your browser to object to the use of cookies set by us within the scope of our legitimate interest. There you have the option of specifying whether you do not accept cookies from the outset or only accept them upon request, or whether you want cookies to be deleted every time you close your browser. If cookies are deactivated for our website, it may no longer be possible to fully use all functions of the website.

Safety measures

We also take state-of-the-art technical and organizational security measures to comply with the provisions of data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties.

Currentness and changes to this data protection declaration

This data protection declaration is currently valid and is dated October 2023. Due to changes in legal or official requirements, it may become necessary to adapt this data protection declaration.

This data protection declaration was created with the help of the data protection generator from SOS Recht. SOS Law is an offer from the Mueller.legal lawyers partnership based in Berlin.